Daily Racing Form TicketMaker

A smarter, more profitable way to make horse racing bets.

here’s no stopping the Daily Racing Form (DRF) from continuing their legacy! DRF TicketMaker joins DRF’s lineup of freshly-launched tools, helping handicappers play better and win more.

The Challenge

A fun and hassle-free horse race betting experience

DRF is always on the hunt for ways to improve horse race betting for handicappers. With this in mind, DRF set out to explore the possibilities. Then, a promising concept was brought onto the table: “How about we develop our own betting tool?” And voila, the birth of DRF TicketMaker. The idea behind DRF TicketMaker was to provide horse players, who are into exotic wagering, with a tool that allows tickets to be created and built with ease. The only requirements were: the app needed to reflect DRF’s new image as well as be user-friendly and optimized for mobile devices.

The Solution

An easy-to-use tool for creating tickets for betting

Staying true to the *Mobile First approach, TicketMaker was developed with the use of Java web services with Spring and Hibernate framework, and the customer-facing technology was engineered using Backbone, a javascript framework. It was specifically designed to respond to different devices such as iPhones, iPads and Androids. The development took five major versions and 50 minor revisions to arrive at the final products, which demonstrates the thoughtful and careful engineering that went into your horse betting needs.

Using TicketMaker is simple! All you do is: visit the site, select your preferred bet type, date of the race and choice of racetrack. Then click Next. It’ll direct you to TicketMaker’s tutorial page and guide you through the whole site, highlighting different aspects of the page to help you create tickets. Once you’re done, start betting!

*An approach in web design and development wherein designs for smaller screens (mobile devices) are done first; then more features for bigger screens (desktop and laptop) are added later on.

DRF ticketmaker slide
DRF ticketmaker slide
DRF ticketmaker slide
DRF ticketmaker slide

The Result

A revolutionary wagering app

DRF TicketMaker was released in January 2014 and is now dubbed as DRF’s exclusive betting tool. With flexibility as one of its key components, TicketMaker revolutionized how horse players raise their game by supporting different wager types such as, Exacta, Trifecta, Superfecta and Pick 3-6. By allowing handicappers to formulate highly-optimized bets, TicketMaker has become an essential tool for players interested in exotic wagering. But it doesn’t stop there. It also shows you how much you saved using TicketMaker instead of “Caveman.”

Beyond helping handicappers build their tickets for betting on their favorite horse or runner, TicketMaker also helps players avoid making unprofitable bets. It identifies probable pays and betting value - two vital pieces of information handicappers use to gauge the profitability of a certain bet. Translation? Through TicketMaker, handicappers have the potential to make fewer mistakes in wagering, play more and win bigger!

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