Daily Racing Form (DRF), the most trusted name in horse racing for more than 120 years, has gone completely digital! As part of this new digital strategy, DRF PRO, a horse racing information platform, was launched to aid handicappers at home and on the go.

The Challenge

An opportunity to deliver information better

DRF is aware of the necessity of continuously improving their content delivery processes to stay ahead of the curve. Seizing every opportunity available, DRF decided to upgrade its existing products, and launch DRF PRO. What prompted the change? Its previous offerings did not support DRF’s growing web and mobile clientele, and did not cater the new ways of consuming content and information online.

The Solution

A universal digital platform for all horse racing information

Developed through the ‘Mobile First’ approach; an approach in web design and development wherein designs for smaller screens (mobile devices) are done first, then more features for bigger screens (desktop and laptop) are added later on; DRF PRO was built with more flexibility and higher scalability in mind. Legacy systems and databases served as roadblocks, something Webonise was ready to tackle head on by devising a better way to gather and display data. We introduced different viewing options by arranging information in neatly-spaced, color-coded rows and columns. The new system eliminates clutter and facilitates comprehension of data. The platform was architected using a micro-services based design, built using Java and a in-memory datastore called redis. The user facing web and mobile applications were built using ubiquitous JavaScript frameworks like Backbone and Sencha Touch.

The Result

A more responsive and user-friendly DRF PRO!

Beyond sporting DRF’s fresh new image, DRF PRO apps boost amazing user experience both on web and mobile. At present, DRF PRO drives more traffic than any other DRF digital product online.

Through these tools, DRF members have better access to the latest Entries, Results and Live Odds anywhere they go. The PRO apps provide additional accessibility by allowing DRF members to tune into DRF Live! and get on-track insights on big race days. Play-by-play analysis from DRF handicappers and reporters is also available through these apps.

We’re not stopping there! More updates are in progress. DRF PRO is continuously improving its delivery system to better serve the needs of handicappers wherever they may be. We aim at creating the most powerful handicapping experience for horse players online, to help them in Raising their Game!